Personalisation: Putting People at the Centre of Your Conversion Efforts

March 18, 2016 - 1 minute read

Our founder, Ned Poulter, was recently asked to talk at Camp Digital. Camp Digital is an inspirational conference based in Manchester City Centre that brings together the digital, design and UX communities for a series of seminars exploring the latest thinking in the digital marketing industry.

In this talk, Ned shared his observations on the changing nature of how personalisation is being used across the web. The talk provided insights on optimising digital activities and increasing personalisation within marketing campaigns.

You can take a look at the slides from the presentation, as well as a video of the talk below.

If you have any insights you want to share on personalisation, post them in the comments below or tweet us at @PoleStarDigital.