Our Founder, Ned Poulter, was recently invited to Manchester Metropolitan University Business School to talk to the digital marketing students about web analytics. As a member of the MMUBS alumni, Ned was delighted to share his knowledge with the next generation of digital marketeers.
The presentation focused on the importance of web analytics in the modern marketing environment, and for business decision making as a whole. You can take a look at the slides from the presentation below.
If you have any insights you want to share on web analytics best practice, post them in the comments below or tweet us at @PoleStarDigital.
Tags: Web Analytics